They Speak of Ego Death, But Crave Worship

Picture of Dr Lisa Turner

Dr Lisa Turner

World renowned visionary, author, high-performance mindset trainer for coaches to elevate skills, empower clients to achieve their maximum potential

The paradox of power, control, and unchecked charisma in spiritual communities

You’ve heard it before—maybe from a stage, maybe on a livestream, maybe whispered reverently in a yoga tent at a festival:

“I have transcended the ego.”
 “I’m just a channel.”
 “There is no ‘I’ here, only divine flow.”

And yet… their face is on the banner. Their name is the brand. Their followers quote them more than ancient texts. Their word becomes law.

Welcome to the strange world where spiritual manipulation hides behind the language of ego death—and thrives on your devotion.

This is not a takedown. It’s a reckoning.

Because the more we awaken, the more we must question who we’re giving our power to—and why they want it in the first place.

When Ego Disguises Itself as Enlightenment

The spiritual ego is the trickiest of all.

Unlike material ego, which craves wealth or status, the spiritual ego wants transcendence points. It wants to be seen as having no ego, which—ironically—is one of the ego’s favorite moves.

Some of the most manipulative leaders aren’t the loud, flashy ones. They’re the calm, centered, ever-smiling ones who speak of unconditional love while quietly building empires of emotional dependency and brand worship.

Here’s how the paradox plays out:

  • They say “we are all one”
     But somehow their version of oneness requires buying their course.
  • They teach you to release attachment
     But react with subtle punishment when you disengage.
  • They preach humility
     While curating a perfectly lit version of enlightenment on Instagram.

What you’re witnessing isn’t guidance. It’s a feedback loop of reverence disguised as awakening.

The Seduction of Unchecked Charisma

Let’s talk charisma for a second.

Charisma is powerful. It’s magnetic. It’s the reason you leaned in the first time they spoke. It’s not evil. But it becomes dangerous when it isn’t balanced with accountability.

In spiritual spaces, charisma without checks becomes something else entirely:

  • The leader starts believing their own hype.
  • The group stops offering honest feedback.
  • The system begins to revolve around sustaining the image of awakened authority.

Suddenly, you’re not on a path of inner discovery. You’re in a personality cult—where questioning is framed as resistance, and reverence is mistaken for love.

Why We Fall for It (And How It Feeds the Machine)

No judgment here. We all crave certainty. Meaning. Belonging. Someone who says, “I’ve been there, I’ll show you the way.”

But here’s the trap: when that guide wants worship more than your awakening, it’s no longer about your journey. It’s about their empire.

  • They get your energy.
  • They get your testimonials.
  • They get your money.
  • They get the buzz of being “the one.”

And all the while, they wear the mask of “I am nothing.”

Spiritual manipulation doesn’t look like domination—it looks like devotion. It looks like group chanting and sacred texts and you thinking you’re finally healing, while slowly handing over your discernment.

Spotting the Paradox in Real Time

Here are some subtle, but telling signs that someone preaching ego death might actually be running on a high-octane ego trip:

Watch What They SayAnd Also Watch…
“It’s not about me.”But their name is trademarked.
“Don’t follow me, follow the divine.”But somehow you still end up in their 12-week funnel.
“We’re just reflections of each other.”Unless you disagree—then you’re “not ready.”
“No gurus here.”But they’re surrounded by people who never question them.

It’s not about catching people out—it’s about keeping your sovereignty intact.

The Real Work Doesn’t Crave Applause

Here’s the raw truth:

Real transformation is not sexy.
It doesn’t always sell well. It often looks like crying on the kitchen floor, journaling in the dark, or sitting quietly with your own uncomfortable truths.

The teachers who don’t need your worship are often the ones who hand you back your power. Who say:

  • “Don’t quote me. Quote yourself.”
  • “Your way is just as sacred.”
  • “You don’t need me—you need you.”

And they mean it.

Final Thoughts: Reverence Without Relinquishment

It’s okay to be inspired. To feel deep gratitude. To honor someone who helped you find your light.

But here’s the deal:
 Reverence becomes rot when it replaces your inner compass.

You don’t need to kill the ego. You just need to stop outsourcing your soul’s authority to someone who says they already have none.

So the next time someone whispers, “I’ve transcended self,”
 Ask yourself quietly: “Then why do they still need my worship?”

Your path is sacred.
Your discernment is divine.
And the only person who should be bowed to on your journey…
Is the one staring back at you in the mirror.

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