Karmic Clients vs. Ideal Client Avatars: Who Did You Incarnate to Serve?

Your people will recognize you before you recognize them. Forget everything you’ve learned about “ideal client avatars” and “target market research.” The traditional approach to identifying your clients—demographics, psychographics, pain points, and desires—is missing the most important element: soul recognition. Your most aligned clients aren’t just people who need what you offer. They’re souls you […]