The Real Reason Only One in Sixteen Practitioners Uses AI in Their Work

The 2025 ICF Global Coaching Study contains two numbers that should be read side by side, because separately they are unremarkable and together they describe something structural. The first: 54 per cent of coaches globally name improved platforms and technology-driven solutions as a priority for meeting future client demand. The second: 6 per cent report […]

Your Intellectual Property Is the Smaller of What You Know

A phrase has been spreading through the AI-for-coaches market over the last few months, and it sounds so reasonable that almost nobody has examined it. The phrase is: train AI on your intellectual property. I think it’s important to examine it, because the definition of that middle term determines everything about what such a service […]

What Happens After Someone Tells the Truth to a Machine?

A recent Forbes analysis of around 6,000 conversations with an AI coach reported something the coaching profession has been circulating with a certain amount of enthusiasm. Entrepreneurs, it found, tell AI things they will not tell people. Fear of success. Uncertainty about direction. Difficulty holding boundaries. And, most revealingly, boredom with their own clients. That […]